Activision Blizzard has introduced the business figures for the second quarter 2021. Blizzard continues to weaken with the active player numbers, the Studio Umswow, Overwatch and Diablo lures another million players. In addition, Activision Blizzard warns of the potential negative impact of the sexism crisis. But the numbers of Call of Duty: Warzone and the mobile titles are so strong that the stock of Activision Blizzard is rising despite everything.
These are the quarterly figures of Activision: The video game publisher has exceeded expectations for the quarter 2/2021.
- Sales amounted to 1.92 billion US dollars - only 1.89 billion
- Sales per share was $ 0.91 - expected $ 0.75.
On the year comparison to the Pandemic Year 2020, revenue has even risen.
Which number is worried? A number that Activision Blizzard is not allowed to pretend, but in the annual report, the "monthly active players" are invited. These are all players who have logged in at least once a month.
Here, above all, the game studio Blizzard has lost significantly in players in recent years. Within three years, one third of the active users has lost, the negative trend continues:
- In the Q2 2018 Blizzard still had 37 million users
* In Q2 2019 there were still 32 million users
* In the Q2 2020, it was stable 32 million users - apparently prevented WoW Classic another loss
* But in Q2 2021, there are only 26 million users - so the number of active users decreased compared to Q1 2021 by another million players
Call of Duty Warzone and Mobile Save Activision Blizzard
That was the great bright spot: What happens at Activision Blizzard in a positive light at Activision Blizzard is the success of Call of Duty, with his tri-span from the full price title Cold, the Free2Play title Warzone and the Mobile offshoot.
Thus, the numbers are far higher than before the introduction of Warzone: Compared to 2019, the numbers have risen about threefold. Call of Duty Mobile is also positive, which would have risen by more than 10%.
In addition, the mobile studio of the company, King, praised: Here, too, sales would have grown by 15%.
For the titles of Blizzard there was also a praise: Here ACtivision Blizzard highlights WoW Classic, where Burning Crusade should have ranked the subscription number again.
Where exactly Blizzard has lost one million players when Wow is doing so well, you do not know yet. It could be Overwatch, where little has happened for months. However, it says: Development OverVATCH 2 and Diablo 4 would go well. The mobile title Diablo Immortal was moved.
Activision Blizzard warns of potential negative consequences of sexism scandal
This overshadows everything: The sexism scandal, after the lawsuit can be found in the annual report again. This scandal around Blizzard has dominated international reporting on gaming in the last two weeks.
Activision Blizzard warns the investors that could be experienced a "longer period of significantly low productivity", and negative reactions to the public and other negative consequences could be sent to the company. You will consider everything thoroughly.
The report contains further statements that Activision Blizzard prescribes the goal of ensuring the well-being of employees and ensure that all employees feel safe and welcome.
Good business numbers springs impact of sexism scandal
This was due to the stock price : The share price of Activision Blizzard had recently fallen sharply and sacked at the lowest level in 2021. Also on 3.8. It looked like this is a worse day on the stock market: after the resignation of Blizzard boss, J. All Brack, the course broke up by another 3.5%.
But the positive business figures stopped this down trend and gave the stock again a thrust upwards. Before the official trading start on 4.8. And after the announcement of the business figures, Activision Blizzard's share has risen by 5.8%.
But as high as before the sexism scandal, the stock is not - in the last few days the stock of about $ 90 has fallen to below $ 80.
The news of the departure of the Blizzard President shook the stock price of Activision Blizzard yesterday, but apparently only lasted a few hours until the business figures smoothed the waves:
Wow: President J. Allen Brack leaves Blizzard - after sexism scandal
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