The CEO of Take-Two Interactive, Strauss Zelnick, once again manifests itself to the financial situation of subscription services such as the Xbox Game Pass. His views remain unchanged, and he says that subscriptions are useful for catalog games, but not for new entries. He also asks if it is even possible that all in the process developer, publishers and players alike - benefit from it.
"Our views remain unchanged. We believe that a subscription model for extensive catalog titles can be useful. But it does not really make sense for titles of the first row. In order for a business model in the entertainment industry to make sense, it must work for both the creators and for the consumers of entertainment. I think a catalog can be useful for the publishers, for the enthusiastic consumers who really want to have access to many products. But if you are dealing with frontline products, then it is economical much harder to find a sense, "he said during the balance sheet of Take-Two Interactive.
Zelnick realized that the consumption patterns for a streaming service such as Netflix, which offers linear entertainment, are different than those for interactive entertainment.
"Consumers who deal with interactive entertainment have other consumption patterns than those who deal with linear entertainment. Consumers of linear entertainment consume about 150 hours program a month. These are probably well over 100 different titles. In the case of interactive entertainment, consumers consume about 45 hours per month, and that can be one, two, three or four titles. But there are certainly not 100 titles. From a consumer point of view, it is not clear whether a subscription model makes sense for most of the consumer. "
Overall, Ostrich Zelnick does not set on a particular idea.
"That remains to be seen. We are open to everything. We have made catalog titles available for subscription services. Occasionally we have also provided top titles. But we see this rather than catalog offer as a frontline offer. "
The most famous example of a Take-Two Interactive recorded title of the Title of the Rockstar Games is the Grand Theft Auto V. It was first recorded in the Xbox Game passport 2020, then removed, and the same happens again this year. The game will soon be removed from the service soon.
Comments
Post a Comment